The Person First: the District of Columbia Department of Human Services

The Person First is an organizational change management project that has been set in motion by the DC Department of Human Services. This project's goal is to redefine and reshape how human services are provided and tracked to individuals.

TWP's strategic communications planning, outreach, and awareness campaign support have been crucial in the launch and maintenance of the project. These services and products include:

•	Strategic communications planning in support of organizational change management, including the development and implementation of a message matrix and strategy for buy-in/rollout
•	Program branding and strategy from pilot to fulltime program
•	Executive coaching and consultation relative to communications
•	Internal communications strategies to develop cross communications among internal agencies
•	Executive summaries for presentation to legislators, as well as external and internal audiences
•	Identification of external strategic alliances and public relations opportunities
•	Tactical materials including presentations, website, brochures, video and electronic media
•	Legislative support and consensus building