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Medicomp SystemsMedicomp Systems is an inventor of medical information technologies that, due to their ease of use, provide clinicians with the power to focus on their patients. With a number of significant products ready for launch, Medicomp leadership realized that the success of the new products, and the company, were dependant upon each other and a unified brand and outreach approach. TWP was contacted to rebrand and assist with strategically positioning Medicomp for growth in a competitive and evolving medical technology marketplace. TWP worked with Medicomp leaders to help identify the company’s important strengths and what makes them unique and invaluable to their prospective and existing customers. While a number of reputable companies offer electronic medical records products, Medicomp’s electronic medical records interfaces are all powered by Medicomp’s own powerful knowledge engine, which was developed over 30 years and was already in use in thousands of hospitals and clinics worldwide. TWP recommended that this engine, called MEDCIN, be branded and known as the MEDCIN Engine and noted that it’s at the “heart of every product”. This “powerful engine” along with Medicomps user interfaces literally provides clinicians and physicians with the power to care. From this important discriminator, the TWP team developed the tagline “Providing the Power to Care” along with a new brand identity and clear messages for all target audiences. Strategies and solutions developed and implemented by TWP included:
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