General Dynamics Advanced Information Systems

When General Dynamics launched its Advanced Information Systems
division (GDAIS), they called on TWP to unify its five business units under one umbrella. We created an image campaign to communicate with one message and one voice to various targets, including the Department of Defense and Homeland Security, and to the Intelligence communities. We developed a distinct look and messaging that defined "Strength on Your Side." By meeting one-on-one with business developers and influencers to gain a clear understanding of their needs and sales challenges, we were
able to gain buy-in and prioritize marketing communications needs. As a result, GDAIS experienced dramatically increased brand awareness among its target markets, and its core messages were embraced and used by business developers.