BOSH Global Services
Formerly know as UAV Communications, TWP rebranded this company to reflect its expanded services and to support its business development strategy for market diversification and global expansion. The company name was not reflective of the comprehensive services offered and was limiting in terms of expansion. TWP developed:
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Brand identity with a new name, positioning theme (Transforming Unmanned Operations) |
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Brand awareness campaign |
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Business development strategies to expand into other branches of the service, the Department of Homeland Security, and international clients |
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Strategic marketing communications plan and process for integrating public relations and outreach directly with business development activities |