Studies & Analysis

Qualitative and quantitative research can provide valuable insight for analysis and strategy development, data for establishing performance metrics and input for planning and creative development. A higher level of effort in this step often results in a richer plan, crisper messages and more targeted strategies.

We use a wide range of tools in this up front examination, including:

•	Surveys
•	Focus groups
•	Feasibility studies
•	Personal in-depth interviews
•	Analysis (demographic, gap, SWOT, competitive, media)
•	Business development audits
•	Marketing and internal communications audits

 

As audience buy-in is essential, TWP often works with clients to conduct facilitated meetings that may incorporate the use of shared research with group participation to develop key analyses, such as a SWOT or competitive analysis. This activity might be part of a process to develop, for example, a company value proposition or strategic plan.