Planning

Arriving at the optimal solution set requires an examination of your current marketing communications effort in its entirety. Planning must integrate the right activities and strategies, and ensure that marketing elements, including your product, price, promotion, and placement, are aligned with your communications messaging and brand. TWP typically works alongside your business development or marketing leadership to develop a plan that works to support efficiency and corporate growth. If your strategy is well-developed, your process will be more streamlined with TWP developing both the marketing and communications plan that supports your strategic plan. The following key elements are typically common in successful efforts:

•	Marketing communications plan integrated with brand positioning/advertising, outreach and public relations strategies
•	Strategic communications plan developed for both internal and external audiences
•	Leadership statements, messaging and positioning activity, including media planning